Tips for creating and converting video

Tips for creating and converting video

Video Content is a major trend in 2017. It’s high time your business should be investing in video content marketing if it’s not already.

You must be thinking why video? And that too why now?

First, the internet bandwidth finally allows us to watch video from any device without any trouble.

Second, Mobile technology, both hardware, and software is driving innovation in the video. Today all our smartphones are with advanced specifications and easy-to-use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view videos.

Last but not least - content saturation, is driving many businesses to invest more in video content. With so many blog posts, Tweets and images out there, it’s getting very hard to stand out. There is less competition and more opportunities with video content.

Last but not least - content saturation, is driving many businesses to invest more in video content. With so many blog posts, Tweets and images out there, it’s getting very hard to stand out. There is less competition and more opportunities with video content.

Here are some of the top video marketing tips from my side:

Don’t try to create a moment

Instead of creating videos with which you want to go viral or start a trend, try creating that video content that taps into the existing conversation on the web or in your industry. Video works best when it is something you have not seen before.

You should create something which is truly original. But you should what your audience is up to or what your competitors are creating can help you. Make videos from your parking lot, in your car, or at any spot.

Stick to a schedule

No matter what the platform is or the video type you want to create, you should look for opportunities to create consistency. If you are able to convert your viewers to a routine (coming back and seeing your videos), it will greatly help in your long-term success.

Influencers are uniquely important to video distribution

Build a base of influencers to help share the content of your video. This can include employees, customers, industry leaders, content creators, and the media or all of them together. Include them early in the process, and give them special access.

Creating pre-packaged videos

Creating videos and animations in advance can be used for responding to a specific emotion or responding to a common question/topics your business engages in. This is especially useful for customer service, frequently asked questions, and events.

Using videos on your landing pages

Video can help you in increasing your conversions of the landing pages by 80% or more. You should remember to keep these videos shorter around 30 to 60 seconds and make sure to give one clear call to action.

● The ideal video length is 60 seconds (maximum)

● I personally recommend the length of 60 seconds for most of your videos. The simple reason behind it is- your total engagement drops as your video gets longer.

● Use a better mic when possible

● Audio quality is more important than visual quality.

Measure your video content success in 3 ways

● Keep track of the time and resources needed to create a video. Video content success depends on how much it costs you to create each video.

● Define platform-specific engagement metrics.

● Always have a conversion point. This can just be sharing your video or making it to the next video in a series. Or it can be a traditional lead gen or sales conversion.

Thanks for Reading!